Top-10 boutiques where you'll be looking at more than just window displays
Dec 18, 2017
Christmas and New Year's Eve shopping is a traditional activity in this winter season – when the alluring window displays and decorated halls of boutiques and showrooms have a very special magnetism. In the pre-holiday fever we rush around the shops, get enthralled by the décor and finally lose our bearings. Will these items still be on-trend in a year's time? Will they have value or will they be a passing fad?
New Studio decided to take a broader view and looked at the Italian brand Moroso. In this piece – 10 superb boutique interiors and 10 pieces of furniture that can hold the public's attention for a long time.
1. The design of the Bohemian chair certainly lives up to its name. And the luxury piece is housed in the Fabi fashion boutique, Monte San Giusto, Italy.
2. The vibrant, bright and colourful British Camper shoe showroom is made lively by the Bouquet armchairs from Moroso.
3. At first glance, the Smock sofa from the Italian factory Moroso seems to blend in with its surroundings, but thanks to its extravagant armrests and complex shapes, the model is a real jewel in the Gianvito Rossi shoe boutique in Milan.
4. The Mobili Priore showroom in San Severo, Italy, also deserves a mention. The Nebula Nine sofa is perhaps the most famous and popular joint creation of the two ingenious factories Moroso and Diesel and demonstrates the owners' excellent taste.
5. This is an incredible selection of upholstery fabrics! And you can watch at the Claude Cartier boutique in Lyon, France.
6. Especially for the Missoni salon in Milan, the Antibodi armchair by Moroso is made in the signature fabric with a mottled zig-zag pattern.
7. Pomellato jewellery showrooms are located in Rome and Florence, Madrid and Barcelona, London, Moscow… apart from the jewels displayed in the showcases, they all have one thing in common: the stunning Bloomy chairs by Moroso.
8. The Musaffah industrial area in Abu Dhabi is adorned with Gluon sofas by Moroso.
9. The Micasa studio in São Paulo, Brazil, houses an incredible number of pieces by the Italian brand. One of them – the Moroso Double Zero chair, is luxurious in every angle.
10. A symbol of infinity – this is Moroso's bestselling Victoria and Albert. The sleek black model is firmly rooted in Danish boutique Sand, Copenhagen.
New Studio – the official representative of the Italian factory Moroso in Belarus. Look for the brand's furniture in the showroom at 12 Nemiga in Minsk