Organic minimalism Misura Emme
May 10, 2017
At the Milan Furniture Forum, our partner, Italian factory Misuraemme, presented stylish and sophisticated interior items. In collaboration with international designers (including Arthur Casas, Castiglia Associati, Riccardo Gussoni, Francesco Lucchese), the company presented 4 new product lines in line with the company's philosophy of combining functionality, elegance and conciseness.
In 400 square metres, 2 day and 2 night areas are arranged according to the principle of comprehensiveness: different objects harmoniously complement each other, creating a single perception of space, so that the room looks like a "seamless".
A real decoration of the interior and the pride of the manufacturer are the modular storage systems, shelving and sliding partition walls by MisuraEmme. Each Misura wardrobe, each Misura cabinet is made of practical modern materials and equipped with handy, technically advanced fittings. Misura Emme wardrobes can be installed in living rooms, bedrooms and children's rooms and are available in a wide range of designs, functional elements and finishes.
The Palo Alto wardrobes by MisuraEmme are based on the idea of not hiding favourite items and accessories behind thick furniture panels, but to give them the possibility to enjoy their look permanently, placed in a refined frame. For this reason, the company has placed LED lighting in the frame of the glass doors of the set. Great attention has been paid to the choice of materials, so that they transmit light while being as functional as possible.
The Margaret bed, from the brand's new collection, is a perfect example of balancing elegance, exclusivity and the use of cutting-edge materials. The sleeping headboard is covered in leather, the base is solid wood and, of course, the sophisticated legs with their original shape are the true highlight of the model.
The Argo modular sofa is the result of the 2002-2008 period. The model offers plenty of opportunities for personalization. This sofa is available with either pillow shaped armrests or a C-shaped open module for storing accessories and books.
Black stained oak and grey elm, glass and marble: MisuraEmme knows how to bring all these elements together elegantly.
Unlike many others, the Italian brand does not follow the fickle fashions of the time, but instead stakes its claim to a unique style. Organic minimalism is the name of the style which has characterised the company since it was run by Mauro Lipparini. The simple lines of Misura Emme's wardrobes, beds, sofas and armchairs are immaculate and highly expressive. Everything is aimed at creating modern cosiness, which will still be relevant in the years to come.
New Studio is a partner of Misura Emme in Belarus.





